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Along with one of our most committed retail partners, Carter's, Inc., we held a baby shower in April for 200 military moms-to-be at Operation Homefront in Fort Benning, Georgia. Trying to support their children in a single parent role on very little money can often cause these moms to isolate themselves. "The sense of community and connection that these military moms felt at the gathering was just as important as the clothing they received," said Chris Blake, Senior Vice President of K.I.D.S.
Inspired by the Fort Benning event, Carter's, Inc. EVP and Brand Leader, Brian Lynch, started a new project. In celebration of The Atlanta Children's Shelter's grand re-opening, he and his staff helped to create a "clothing closet." They not only stocked it with over 2,500 new articles of clothing for children ranging from newborns to six years old - they committed to continue providing apparel on an ongoing basis. In a state with the third-highest poverty levels in the nation, this will allow the shelter to clothe the children who need it most.
When a large number of people live together in cramped housing in order to afford a roof over their heads, children are inadvertently put into harmful "bedsharing" situations. Experts agree: bed sharing with older siblings or adults, an abundance of blankets or pillows or with someone who is a heavy sleeper can increase the risk of Sudden Infant Death Syndrome ("SIDS"), especially for infants under 3 months old.
It's a cause passionately championed by Joe Shamie, President and Co-Owner of Delta Children's Products and a member of K.I.D.S.' Board of Directors. His generous donation of 200 new cribs on Mother's Day weekend at partner agency Newark Now, an organization founded by Mayor Corey Booker, meant that mothers were resting easier with the knowledge that their children were sleeping in safer conditions.