Giving Back

They want to align their company with a cause...

Carter’s Inc., the largest brand marketer in the US of baby and young children’s apparel, named K.I.D.S. as its exclusive charitable partner, and has launched a companywide program, whereby all 400+ Carter’s and OshKosh B’Gosh (OshKosh) retail stores are donating all excess inventory to K.I.D.S.

The store donation program provides Carter’s and OshKosh with a clear, consistent process for managing excess inventory, while ensuring through K.I.D.S. that all donations are delivered to local children in need. K.I.D.S. distributes the clothes and apparel through its network of nearly 1,000 social service agencies, to children challenged by poverty, homelessness, domestic abuse, and military family service. The program expands on a more than 10 year partnership between Carter’s and K.I.D.S., during which Carter’s donated more than $1 million worth of product to K.I.D.S. in 2010 alone.

OshKosh B’Gosh, aligned their company with a cause and rallied quickly with another program to assist the victims of Japan. This initiative was intended to inspire kids to help families in Japan and raise awareness of children affected by the recent tragedy. The program, entitled Cranes for Kids, has a direct, and an immediate, impact: for every origami crane sent to OshKosh B’Gosh by April 25th, the company will donate an article of clothing to children in Japan who have been displaced by the earthquake and tsunami.

In Japanese culture, cranes are a powerful symbol of health and well-wishes. Cranes for Kids was inspired by the ancient Japanese legend promising that anyone who folds 1,000 origami cranes will be granted a wish, most commonly recovery from illness or long life. Kids can create and submit paper cranes, and, in exchange, OshKosh B’Gosh will donate up to 50,000 pieces of children’s apparel. In addition, OshKosh B’Gosh will provide a special ten percent discount to anyone who brings their crane to a store.