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The greatest sought after product by families in need is undergarments. While these may appear to be trivial, these basic necessities are critical to individuals without the resources to purchase them.
K.I.D.S. and the Jockey Corp. have joined together to provide this badly needed merchandise to families in need. During the Haiti crisis and in innumerable situations in which K.I.D.S. is helping those overcome the aftermath of natural disasters or the struggles associated with poverty, Jockey has provided underwear of all types and in all sizes.
In fact, Jockey initiated an annuity program in which it committed at the beginning of the year to a certain amount of product, deliverable at regular intervals during the year. This process has allowed K.I.D.S. to more effectively plan, prepare and distribute product to agencies around the country which require this commodity.

Jockey International, Inc. is active in more than 120 countries, marketing underwear, socks, thermals, sleepwear, activewear, sportswear, lounge wear, men’s, women’s and children’s ranges. Their ongoing mission is to continue to push boundaries to deliver the experience and excitement that life enthusiasts expect from one of the world’s best-loved and most-recognized brands – Jockey®.
Jockey has taken the leadership in reaching out to other undergarment manufacturers to replicate their process of staged donation, which has led the industry to make a commitment that is manageable for them and invaluable for K.I.D.S.