Year-Long Initiative to Launch at Distribution Event Benefiting D.C. Mothers on Feb. 21
New York, NY - February 21, 2012 - Kids in Distressed Situations, Inc. (K.I.D.S.), the internationally renowned children's charity, and the National Diaper Bank Network (NDBN) today announced that they have partnered to distribute 20 million Huggies brand diapers to families in need throughout the U.S. in 2012.
"Diaper need is a silent crisis in the United States. Diapers are a basic need for children, as essential to their health and well-being as food and shelter, yet one in three families in America struggle to provide diapers for their families. We are thrilled to be working with K.I.D.S. and our Founding Sponsor the Huggies brand to get diapers to those who need them," said Joanne Goldblum, the Executive Director of NDBN.
To address today's dire need for diapers, every three months, K.I.D.S. and NDBN will distribute five million diapers, donated by Huggies Every Little Bottom, to more than 90 diaper banks, food banks and other such agencies for families in need across the United States. Huggies Every Little Bottom was launched in 2010 with the sole purpose to help address the issue of diaper need in North America. Since its inception, the program has donated more than 60MM diapers toward this cause.
"Diapers are a basic necessity for babies and toddlers, but the ability to ensure a sufficient supply is out of reach for many in this country, thus affecting their health and well-being," said Dr. Janice Weinman, President of K.I.D.S. "We are so grateful to be partnering with the National Diaper Bank Network to help combat this terrible situation. There is nothing more relevant to the mission of K.I.D.S. than to provide the basic essentials to those in need, to ensure a physically and emotionally healthy development."
The partnership will launch with a distribution event today to benefit needy teen mothers in the Washington D.C. area. The event will take place at 10:00 am at Covenant House, located at 2001 Mississippi Ave. SE. Attendees of the event include: Dr. Janice Weinman, President of K.I.D.S.; Joanne Goldblum, Executive Director of the National Diaper Network; Corinne Cannon, Founder of the DC Diaper Bank; and Daniel Brannen, Executive Director, Covenant House Washington.
According to the most recent census, 22 percent of American children live at or below the poverty line. In many cases, their families cannot provide the diapers they need because diapers, which can cost as much as $100 a month, cannot be bought with the federal Supplemental Nutrition Assistance Program (SNAP, commonly known as "food stamps") or the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC).
Most childcare programs require parents to provide disposable diapers for their children's use, so a lack of diapers can keep children out of childcare, forcing their parents to stay home from work. Some parents try to stretch their diaper supply by leaving the children in diapers longer between changes or by reusing disposable diapers, but these measures can affect the health and emotional well-being of children and their families. Cloth diapers are not a solution because many families are without out easy access to laundry facilities.
Since its inception in 1985, K.I.D.S. has provided 67 million underprivileged and disaster-struck children with over one billion dollars of NEW clothing, toys, basic necessities, juvenile products, books and much more. The donations of new products are distributed through an established network of nearly 1,000 local community social service agencies in the U.S. and abroad. K.I.D.S.' efforts reach youth, age 0-18, and their families who are challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members and disaster survival. For more information on donating new products and supporting our work, please visit www.KIDSdonations.org.
The National Diaper Bank Network (NDBN) is a newly formed national nonprofit organization dedicated to ensuring that every child in the United States has an adequate supply of diapers to remain clean, dry and healthy. Its mission is to raise awareness of diaper need and to build the capacity of diaper banks throughout the country by creating a national network of community partners. For more information please visit www.diaperbanknetwork.org.
Huggies Every Little Bottom has a single mission - to help get diapers to babies in need in the U.S. and Canada. The program was developed in response to a ground breaking study that revealed the critical issue of diaper need. Diaper need is the struggle to provide babies with diapers. Today, 1 in 3 American and 1 in 5 Canadian mothers struggle with diaper need, and have had to cut back on basics - food, utilities such as heat or electricity, or even childcare - in order to provide enough diapers for their babies. With the support of partner organizations, grassroots efforts and moms across the country, the program will build awareness of the issue and work to create a long-term solution. For more information, visit www.everylittlebottom.com.
Covenant House Washington is the local affiliate of Covenant House International. Since 1972, Covenant House has been leading the effort to help homeless kids, and we do so with unconditional love and hope. Today, we're the largest privately funded agency in the Americas that provides food, housing, immediate crisis care, and an array of other important services to homeless and runaway kids.
DC Diaper Bank, founded in 2010, is the only diaper bank in the Washington, DC metro area. Its mission is to provide a reliable and adequate supply of free diapers to families in need living in DC, Maryland, and Virginia. To achieve this mission, the DC Diaper Bank raises awareness about the need for diapers as a basic necessity, collects diapers through community events and fundraisers, and distributes diapers to families in need through a network of social service agencies. In the short time it has been in operation, the DC Diaper Bank has collected and donated over 65,000 diapers to the community. For more information, visit www.dcdiaperbank.org.