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On December 1, 2010, 650 guests gathered at Cipriani Dolci in NYC to help benefit children in need and raised approximately $1 million. The event was hosted by Gayle King, editor-at-large for O, The Oprah Magazine and host of The Gayle King Show, and featured Newark Mayor Cory Booker as the keynote speaker. The organization also raised close to $3 million in donated new product toward its 2010 goal of $100 million worth of new merchandise to distribute to needy children. As part of the event, K.I.D.S. honored three industry leaders for their exceptional contributions to help underprivileged and disaster-struck children. Honorees included: John Goodman, Executive Vice President of Sears Holding Corporation; Oscar Feldenkreis, President & Chief Operating Officer of Perry Ellis International; and Wayne Elsey, Founder & Chief Executive Officer of the footwear charity Soles4Souls. A special service award was given to Board Member Karen Bromley, Principal of The Bromley Group and a K.I.D.S. Founder, for her 25 years of continuous service to the organization.